Social Search - The Power of Personal Recommendations

Once upon a time, when the web was younger, users were able to browse simple directories (i.e. Yahoo, or "David and Jerry's Guide to the World Wide Web" as it was known when it launched in 1994) in order to find relevant information. Then came the era of search, and the rise of Google. Now, however, the way that users discover content is changing again with more and more people visiting content recommended by their personal social networks, with a study last month highlighting that more than 10% of visits to content are driven from social mediaCPA google bing