If you want to select the best possible mailing list, you will want to do your homework. If you've done any direct mail testing in the past and have seen your advertising dollars go to waste, then more than likely your problem was in 1 or more of these 3 areas: 1) Your mailing list 2) Your offer 3) Your sales letter. The offer and the mailing list is easy to come up with. But your sales letter is probably something that you will want to get some assistance with.
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