Google's $250 Billion Local Marketing Investment

Google's creation of almost 50 million local Google Places pages was an investment in local business that rivals the roll-out of a cable TV network market by market. At a value of $5,000 per places page in terms of search visibility, Google invested approximately $250 billion in cornering this mark. However, the Google business model now has to focus on the verification of each an every places page in order to make the model return the investment through advertising revenue. Although this is a monumental task, one enterprising entrepreneur in New Jersey in creating profits for himself by helping local businesses understand how Google Places helps their business.CPA google bing