What Should Public Relations Agencies Know About Search Engine Optimization?

As public relations experts, we work hard to secure mentions for our clients in the news and other media. I don't have to argue that people are acquiring more of their news from online sources. Are PR agents prepared to help their clients be discovered in the search engines? Many PR pros are already doing one of the toughest parts of search engine optimization, they just don't know it. Let me explain..networking direct marketing marketing