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Wednesday, October 26, 2011
Is Your 'Elevator Pitch' Costing You Business? 5 Keys to a Business-Generating Value Statement
Standing out in the crowd with limited marketing resources is a big challenge for service-oriented business owners in highly competitive markets. If getting and keeping loyal customers are the goals of your business, then the first point of contact should be delivered in a way that begins to establish value, credibility, trust, and authenticity. Your answer to the question "What do you do?" is generally the first step. View your answer, and the business it leads to, as a critical-path component of your business strategy.affiliate marketing
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