Are You Stuck in the Friendly Networking Trap?

Many of the business owners I have met with in the past two years have told me that traditional networking does not work for them, and as a result they are seeking alternatives in an effort to generate more leads, referrals and new business. Some networking groups tend to be little more than social clubs where friends hang-out for breakfast, lunch or after-hour drinks, rather than venues to build business relationships, share referrals, and establish new partnerships and alliances to enable solo entrepreneurs and small business owners to successfully grow their respective businesses.networking direct marketing marketing