Measuring ROI of Your Demand Generation Marketing Programs

Most demand generation measurement is retrospective in nature, analogous to driving a car while staring at the rear view mirror and savvy marketers know too well that what worked well in the past is no guarantee of success in the future. Return on marketing investment, demand generation marketing performance and accountability is top-of-mind for almost every B2B marketer today, yet rather than looking towards what they can do to help their sales team sell, marketers are still trying to justify the existence of their programs. The key really is not just to look retrospectively but also to the future and ask...social media Entrepreneurialism networking