How to Write a Marketing Plan for 2012

"A one-page marketing plan from 1955 envisioned a future for Jack Daniel's based on its heritage as a whiskey made by real people in Lynchburg, Tenn." From a book review in Fortune magazine 12/26/11 There are two versions of every plan, the big picture version and the detail version. Assuming the big picture version is realistic and carefully thought out, the detail version should come together nicely.social media Entrepreneurialism networking