The 20 Second Change That Will Make Almost Any Sales Letter Pull Better

I hear it all the time. Clients tell me that direct mail is dead, and that they should put 90% of their marketing dollars towards all sorts of online marketing like Social Media, Pay Per Click and all the rest of the shiny objects that flourish on the internet. And while I'm a fan of online marketing to drive new faces into a small business, I do not believe in using it at the expense of direct mail. Why? For the simple reason that direct mail works. And because your prospect's metal mailbox is becoming less and less crowded especially as the US post office gears up for another rate hike. That said, in this article I'm going to show you a way you can make almost any sales letter pull better (much better) by making a simple change that takes only 20 seconds. Ready to hear what that is?facebook twitter tools