What's Your USO?

Sometimes it may seem that everyone in your line of business or niche is like you or offers the same things you offer, but your business is unique because it is a reflection of the unique person that is you. So what is a USO? USO stands for Unique Serving Offer. Your USO is a brief statement of what is unique about your business; it distinguishes your business from someone who offers similar products and services. It is a key reason why your ideal clients choose to work with you rather than someone else offering the same service.bing facebook twitter