Automotive Repair Marketing - The One Word Your Customers Want to Hear

A while back I had the opportunity to interview over forty people for a panel of customers. My intent was to discover what drives their decisions in choosing an auto service facility, how they make their purchasing decisions, and the follow up they would like to see. In many cases I spent well over an hour with each of these prospective panelists, so I had the opportunity of learning many amazing things about automotive repair marketing. Here is one of the most valuable insights I was able to take away from these interviews....bing facebook twitter