The Value of Human Interaction in B2B Sales

The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the value that 'live' Human Interaction (HI) can bring to B2B sales? There's no doubt small company purchases can be done online without HI, but do buyers still need the confidence they get from a telephone conversation or meeting before they consider that large order? This article will discuss the value of HI in B2B sales.bing facebook twitter