Generation Y and Small Business: What Every Business Owner Should Know

Young people of generation Y (those born between the late '70s and early 2000′s) are now breaking into the workforce, and it has already been made clear that they are a force to be reckoned with. Even despite the unstable economy, these young people have showed an intense entrepreneurial spirit and an attitude about business that challenges old ideas and routines. Because they were brought up during a time when the internet, smart phones, and other technological devices were invented and developed, Generation Y approaches business with a unique perspective that is sometimes hard to understand by older...networking direct marketing marketing