There is little doubt that the arena for effective advertising is shifting from the tube sitting in the majority of households, to the digital pads resting in their laps and traveling with them during their commute to work. It is a fact that consumers have begun to lessen the amount of time that they spend watching network television in order to use services that offer more on-demand options. This shift has people's eyes glued to their smart phones and touch pads more than ever.
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