Telemarketing Services Should Be the Foundation of Your Lead Generation

Telemarketing services, if conducted proficiently, have proven time and again, to deliver successful results for many b2b lead generation initiatives. Much has been written recently about the benefits of marketing automation to create and build demand and techniques such as lead scoring, lead nurturing and qualification of 'sales ready' leads. These are all hot topics in the business-to-business marketing arena today and demonstrate significant steps forward for business-to-business revenue focussed marketers, in their desire to engage with and attract the right quality of prospects that can drive sales success.facebook twitter tools