Why Customers Buy From Catalogs and How to Tap Into Their Needs - Part 1

Before you contact your online catalog printing company to send your next edition to the presses, you should probably step back for a while and think carefully about what you're hoping your shiny new catalog is going to achieve. If we're getting down to brass tacks here, a catalog is about selling. You either want your customers to order directly from it, or to contact you about something they've seen in it, thus allowing you to convert their interest into a sale. But how much do you understand about why your customers buy from your catalog? And have you any idea how many sales you're missing because you don't get those important purchasing motivations?social media Entrepreneurialism networking