Direct Mail Marketing

Direct mail marketing is a way of reaching a target market directly. There are several different ways that direct marketing can be applied, but they are all characterised by their direct approach. Probably the most common form of direct mail marketing is in mass mailings to a list of known buyers of a particular type of product. Sometimes this is less targeted and the result is often known as "junk mail" that usually gets thrown into the wastepaper bin without being opened.networking direct marketing marketing