The Importance of Local Search

With the glaring potential for 'world domination' that the Internet brings for marketing a company, it can be all too easy to forget that this line of attack may not be the best one or the only one. The Internet is the easiest way to reach the furthest corners of the world but for many businesses, covering their own corner of it effectively makes far more sense than trying to get their name out everywhere. If your business is a florist in Hackney, what is the benefit in showing up in a search result for 'florists that deliver'...tools social media Entrepreneurialism