Creating Compelling Direct Mail Offers

In direct mail marketing, your offer - what recipients receive when they reply to your mailing - is the key to generating a prompt response and timely sales. Other than mailing-list selection, nothing has a greater impact on the success of a direct-mail effort than a simple, specific, easy-to-obtain offer. While offers can take many forms (free gift, discount, risk-free trial, free demo) relevancy is critical to success.affiliate marketing traffic unique visitors