This Ram is angry!

This Ram is angry!

Tuesday, July 12, 2011

Forget About Organization, Do It for Yourself

Design books are never tired of saying that commercial designers are only hired drafters, ones that design with a client's preference in mind, and never start the creative process without it. For a time (and for technical reasons) I forced myself to believe it. I have never started a creative process (and even design process) without the client's preference in mind. I have always included their presence in my works and submitted to them 100% figuratively and literally. There were also times when I needed to give them an awful, inartistic design because that was what they wanted.facebook

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