Prioritizing Collection Activity - You Can't Call Them All

Two things are true for most businesses: a significant percentage of sales (and therefore receivables) are concentrated in a small percentage of customers and they have insufficient staff resources to contact every customer about past due payments. I suggest adopting a collection strategy that identifies priority accounts for ongoing personal attention and uses efficient automated processes to contact the others. Start by creating a "Top 20" list that is composed of these priority customers.internet marketing