With acronyms like CPC, CPA, SEO, SEM, CRM and KPI floating around, it's fair to say that marketers live in a sometimes confusing world. Another term that crops up all the time is 'Direct Marketing,' and it's come to our attention that some of you might want to learn more about it. In this post we'll decipher what Direct Marketing is, and explain how it can be used to enhance businesses of any size and stature.
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