How Small Businesses Use Promotion Strategies to Increase Customer Awareness and Boost Sales

Small businesses (SMEs) with limited budgets and resources have to make strategic choices on promotion - that is, how to raise customer awareness of their products and services. Advertising, sales promotions, direct marketing, personal selling are all methods to raise brand and product familiarity within a target market. Promotion activity involves using advertising and other marketing techniques to sell products. This article looks at how SMEs put together an effective promotional mix by combining these methods to spread their message and provide a reasonable return on investment (ROI).google bing facebook