Is HomePage PageRank Important In SEO?

High HomePage PageRank (HPR) does not ensure high positioning of webpages competing for a keyword but if a website does not have sufficient HPR for that keyword, it will have no chance of top page positioning on Google. As search engine optimisation (SEO) involves a competition for keywords, optimizers need a means to identify keyword difficulty and a credible way to determine the competitive strength of a website that might wish to compete for that keyword. The author takes the view that there is a crucial interim step that has not been previously discussed in the literature. That interim step is the identification of those keywords that a website has even a chance of top page positioning on a search engine results page (SERP) and in particular the top Google SERP. Targeting keywords that are in range allows a website to be found and potentially acquire natural links. Whilst it may seem tempting to target keywords that have higher search volumes, if they are out of range for the website, top positioning will not be achieved and the websites authority development will be unnecessarily retarded.tools social media Entrepreneurialism