Search Engine Optimisation - Why Does It Matter?

Google has become so popular over the past decade that many of us have taken to using it as a verb in a very casual manner. However, have you ever stopped to think just how it is that some websites come to rank at the very top of Google searches whereas others struggle to make the grade? It's rare that we are willing to trawl through endless search pages to find what we're looking for; we want the most relevant information to our search to be available on the very first page.networking